It is important that all company stationery matches, it reinforces not only the corporate image, but also what your business stands for.
Letterhead is a significant marketing tool for your business. Your letterhead needs to serves its primary purpose as a communication and branding device; but It is also an excellent way to stretch your marketing budget for sales letters, coupons, special offers and other incentives that motivate your customers to take action.
You can take the back of your letterhead or a panel along a side or bottom and turn it into an advertisement. Thinking out of the box and get creative by taking non-sensitive communication and place a flyer on the back for a special promotion or event. This will also serve to show off your companies environment friendly initiatives.