If your company’s product or service brings your customer into the office every few months, or you want to engage a new customer, a Newsletter is a great way to stay in-front of and relevant to your customers.
For example: A business that you met at a trade-show wasn’t a fit at the time but you had a great interaction, exchanged contact information, and you added them to your newsletter list. A year later, you get a call from them. They’re ready for you, and because of your monthly newsletter, you were at the top of their mind when they needed your product or service. Monthly touches are an economical way to keep your company’s name at the top of mind.
Sending monthly newsletters reminds your clients about all the great work you do, informs your audience of new services they might not be taking advantage of, showing off your talent, keeping them apprised to events and promotions, and letting them know "Hey, we’re still here and we still are or could be working for you."
Take it a step further and use your newsletter as a opportunity to cross promote and highlight your current customers events or promotions. It reinforces your customer appreciation program.
- Business newsletters
- Church newsletters
- Custom newsletters
- Corporate newsletters
- School newsletters
- And more!
Stay in touch with your customers and prospects by sending them a postcard in between newsletters.